Recently I was talking with a young friend who told me that the management of her company was considering to organize a workshops on “how to communicate with Millennial’s”. I found it incredibly humorous, but it was this moment that it became clear to me how different the younger generation is from their older coworkers. I was also recently made aware of another interesting example is that of a Chinese general saying that this generation kids are way too spoiled, weak, and even went as far to refer to them as effeminate!
“Whatever, we’ve been cross-dressing for like, 5000 years!”
Along with several other aspects of their upbringing, international exposure has caused this generation of young people to start questioning the values of the traditional system in China. In face of the relentless chiding of the older generations, They often eschew tradition, shaking things up without causing the kind of revolution that their grandparents enjoyed so much.
Being employed by a famous company is becoming less of a motivational factor for this young people to make them work hard, complete boring routine daily tasks, let alone to think about staying with said employer until the day they retire. Instead they are looking for challenging and meaningful work. This is becoming a perceived threat to managers who are unable to produce those challenging and exciting tasks at the speed the Millennials request them. These people pose a significant challenge to their managers to be creative about creative tasks and responsibilities. HR Departments are often shocked to receive so many CVs of job-hoppers (which was previously the No 1 item on their “Do Not Hire” list ). Furthermore, the turnover rates are high compared to the time when the older generation began work, making HR professionals wonder “What’s wrong with these young people?!” The traditional management structure that worked for decades, no longer works for these young people who are looking for motivation, learning opportunities, and challenges that will help them get promoted faster. For many of them the biggest challenge in their work is that there is no challenge at all. This often leads to office ennui and many hours spent perusing the internet.
This generation is leading a revolution of thought, and I for one, support it. Seeing their creativity, learning about their dreams has inspired me to do what I can to help these young people to achieve their goals. Since we are starting a creative brand for the young people, we decided that helping the youth in China to achieve their dreams through realizing their creative confidence, should be our primary mission. That’s how the ALBA Fan Club was born.