Last summer we were still debating how to increase the number of our online followers. Our initial approach was to use our friends as Chinese humour consultants and entice followers through our borrowed witticisms. We realized that in doing this, we were no better than Aesop’s jackdaw, borrowing the plumes of others in order to succeed. By trying to be what we weren’t, all we were doing was complicating our own lives. Each time when we tried to work with our “Chinese humor consultants” to develop new social media posts, or a story for our comic that our Chinese audience would like, we realized we weren’t happy with it, that it just wasn’t us. Trying to follow the mentality of the Chinese people, and be like them only made us look silly in their eyes; not to mention the frustration we were enduring as we nervously followed our number of followers like ticker tape. Somehow it fluctuated, but always seemed to remain around one hundred. One day, in a fit of exasperation we concluded that this approach wasn’t taking us anywhere. We decided we had to take the risk, be western, and ergo, true to ourselves. In essence, we would never be Chinese no matter how hard we tried to tape our eyes to look so.
Our makeup didn’t go over well either.
Vali, when put under extreme pressure by yours truly, is a font of lucrative ideas. And so it was that under ultimatum, he came up with the brilliant idea to go out to heavily trafficked areas with an easel and hold drawing sessions. Chinese social media certainly wasn’t our strength, so it held that a drawing session would be the perfect opportunity for our target audience to meet us, talk to us, get to know more about what we are doing…and then follow our official WeChat and Weibo (Chinese version of Twitter). With a big easel in tow, a large pad of paper, and a large attractive sign, we set off for the nearest tourist trap. We looked so professional. We also made the effort to create flyers with both our codes to give to those pansies that wanted to “think about it first”.
This method has worked wonders for us. We go out to the 798 Art District and to the famed tourist street, Nanluoguxiang every Saturday. It has been at those times that we have met our fans to listen to their feedback and suggestions about how we can improve and get people to like us.
Please Like Us.
We have also garnered a lot of business opportunities from this activity, aroused the media interest, educated and established a strong interest with our fans, and met our first potential employees. Having to stand outside for 2-3 hours in the freezing weather was grueling, but it was so much fun meeting and talk to our new fans. Many times it felt like we were in an episode of “The Apprentice”, facing big challenges and combining different creative methods to complete our goals before our sales started in the spring.
Minus Donald’s sentient hairpiece.
Beijing is famous for pollution, it might be the city’s number one export, but thankfully, somehow every Saturday there would be a strong wind that would blow the pollution away at least for that day. When the fireworks and firecrackers of Spring festival brought with them a blanket of pollution that smothered the city, we switched back to an online mode of operations. This time though, we had followers to help us.