Tag Archives: creativity

Timi the Bao’an


For most countries, the responsibility of street-level law enforcement is relegated to single organization; China however is rife with them. Among these enforcers are the Bao’an, an unarmed branch of Chinese law enforcement. Unlike police, Bao’an have little means by which to enforce anything. By western standards, they are under-trained and generally have a disheveled look about them. As such they often broker little respect from others. Not long ago however, our activities with ALBA caught the interest of one of these individuals, as we have gotten to know him we have consummately impressed by his dynamism and depth of personality.

Wang Yuehou, we often refer to him as “Timi”, was born in Hubei province in the late 80s. He grew up in a broken home, which in China is a very uncommon occurrence. Disappointment and sadness were heavy in his voice as he explained how his home situation isolated him and was the cause for many of the taunts he endured from his classmates during primary school.

The taunts didn’t last long however. At age 11 Timi left school and began working in a restaurant. After a time there he began work with his brothers making furniture. From furniture making, he moved on to painting walls. Always eager to learn more and advance himself, Timi views his previous jobs as failures for their lack of such opportunities. It was after his tenure as a painter in Tianjin that Timi finally came to Beijing and took a position with the Bao’an, a job he has only held for the past 3 months.

When asked about why he took the position, he states that he had hoped he would be able to advance himself and his knowledge by working with the Bao’an. While he states that his expectations in this respect haven’t been met, he is fortunate enough to be charged with monitoring the very busy Nanluo Guxiang shopping street, a street littered with unique boutique stores that sell a wide range of interesting goods. It is also a place we frequently go to draw on the street and spread the word about our brand ALBA. It was there that we first met.

Bao’an have a rough job. Wages are meager, hours are long, days off are almost non-existent. Frustration is further compounded by the lack of respect that many of them have to endure while trying to maintain some semblance of order. The job does have its perks however. While the hours are long, down time is spaced in such a way that motivated individuals can still find time to study other things. Bao’an are also often used to run security for concerts and other events, which means that they occasionally get to take in a free show. As an additional perk, the area that Timi works in has given him opportunity to expose himself to many of the products that are sold in the area, which plays into his other interest: e-commerce.

Over the course of our discussions we have come to find that Timi is fascinated by e-commerce. He is resolved to learn how to use Taobao, China’s top e-commerce platform, and start his own shop. His interests extend well beyond that though. He is keen to learn everything from language, to music, to art, and beyond. His ultimate goal however, is to get the opportunity to travel abroad.

Timi told us that his involvement with ALBA and our fan-club/creative circle has encouraged him to pursue his interests further, especially when it comes to design, e-commerce, and marketing. In turn he has been very kind and helpful by letting us know what to expect each time we go out to his area to spread the word about ALBA.

Timi really is a diamond in the rough. He is a dynamic individual with a voracious appetite for learning and being creative. His drive to learn more and improve himself is inspiring. We are very happy to have him as a member of our group, and hope that he will be able to use the community we are building to reach his goals.


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The 90’s in China: The Rise of Creativity and the Decline of Tradition

90s in China



I remember last year when we were still figuring out ALBA’s strategy and the nature of our designs; I had the chance to talk to one of my former students who was born in the 90’s.  She is now a very good friend.  Tragically, her father has compelled her to major in petroleum geology, but deep down her desire is to paint. I told her about our brand ALBA, and our intent to target the young Chinese generation.  I explained that we wanted our designs to take concepts from traditional Chinese stories, even “chengyu” (Chinese idiom stories) and turn them into funny T-shirt designs. I told her that we had already bought books about chengyus, and were now researching design ideas.  The reply that came out from her mouth rattled me like thunder.

“We don’t really care about tradition at all! We only care about things related to ourselves!I don’t really believe that your brand will succeed.  Many people start companies that die out too soon.”

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-10“These days there are a portion of young people who are not very concerned with the development of China and the world, only caring about themselves, ignoring many of the people and matters around them.” Guangxi, Jia Jia, 25 years old, (day) mobile phone after sales service / (evening) self-studying marketing management / (night) professional nightclub dancer.

Shocked from her reply, I realized how wrong we were about our strategy.  As I struggled to come back around to myself, I found myself grateful that finally I found someone who could tell me straight to my face that I was wrong.  This young friend didn’t care about hurting my feelings, which was the case with all my other friends helping me at that time. I thanked her and asked if she would be willing to help us. Soon after that she helped us come up with a brilliant idea about our brand mascot. It was then I realized that the kids of the 90’s generation in China are incredibly creative. The question was, did they know?

Previous generations in China seem to lack this quality. The personal focus of each generation has varied according to the stages of China’s rapid development.  Those born in the 70’s, growing up at the time when China was still considered a poor country, put their personal values second in favor of society. They were looking to settle and have a happy family life.  To them, change is often seen as something that brings discomfort. Many have no interest in pursuing personal interests, let alone expressing their own ideas and creativity.

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-27“Do whatever you want in your life. Because you might DIE tomorrow.” Hong Kong, Sarah Yup, 22 years old, investment bank receptionist.

As society started to change, the “iron rice bowl” began to disappear, and the price of the housing skyrocketed, those born in the 80’s inherited significant financial pressure. Realizing that for some of them buying a house might be just a dream, growing up without siblings, and increased work pressure has led them to place focus on their friends.  They also spend much of their free time and money on trying out restaurants, going to shopping malls, and browsing the internet – where they go to meet new friends. They are goal oriented and consider themselves individuals who want to try out new things.  However, they carefully choose safe environments and trends to follow.  They are often not complete individuals because they still closely follow the trends of the masses instead of pursuing their own interests.

Most of those born in the 90s are still in school and supported by their parents, they do not feel any financial pressure yet. This generation’s values have shifted from society oriented to self oriented.  By focusing on themselves, they are giving themselves the opportunity to express what really lies in them – the inborn creativity given to all of us from birth. They have become known for being a realistic, selfish, hopeless generation with a laissez faire attitude towards life, seeking opportunities to express themselves. As such, they are completely different than any previous generations.

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-02“In adults’ eyes I am a bad person in society, but in fact I am a very obedient person.” Gansu, Chow Liang, 17 years old, hair stylist student on way to see father who works in another province.

They are jaded.  The hopelessness and depression they often feel results from the lack of excitement from the traditional system.


“I think it’s time for us to STAND UP FOR OURSELVES & be WHO WE REALLY ARE!” Guangdong, Jell Zhu, 22 years old, communications student.

Their teachers can’t find ways to hold their interest with the traditional boring lectures. The tiger moms and eagle dads don’t understand why their child is giving so much resistance to their insistence that they get married

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-20   “Why people must get married?” Beijing, Meng Hai Lin, 29 years old, mobile phone engineer.

or become a doctor or a lawyer.  Despite their reputation with the older generations, for the first time, volunteerism in China has reached previously unmatched levels as a result of this generation’s involvement.

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-12   “I want to save people’s lives.” Qinghai, Heng She Dong, 16 years old, junior high school student.

They also do not idolize celebrities as much as the previous generations. They are their own idols, in love with themselves.

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-16“I want to walk my own path, I don’t want other people telling me what to do.” Henan, Jiang Min, 24 years old, farmer.

They are full of creativity and fresh ideas, looking for opportunities and freedom of self-expression.  They are searching for a different way to do things, their own idiom by which they can bring about a better future for their nation.

adrian-fisk-ispeak-china-what-are-chinese-youth-thinking-25“I want to associated with people from different cultures.” Guangdong, Ray Chuang, 20 years old, economic trading student.

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